Etude sur les sites Web immobiliers en Chine 2006

Page 3¡ª¡ªI. Background
Page 3¡ª¡ªII. Definition
Page 4¡ª¡ªIII. Methodology
Page 5¡ª¡ªIV. Summary
Page 6¡ª¡ªV. Text
Page 6¡ª¡ª1. Overview on Development of Real Estate Industry
Page 6¡ª¡ª1.1. Overview of Global Real Estate Market
Page 6¡ª¡ª1.1.1. Sustained Rising of Global Real Estate Prices
Page 6¡ª¡ª1.1.2. Real Estate Overheating in Some Regions
Page 7¡ª¡ª1.1.3. Worrying High Estate Prices
Page 9¡ª¡ª1.2. Overview of Real Estate Market in China
Page 11¡ª¡ª1.2.1. Overview of Land Supply
Page 13¡ª¡ª1.2.2. Overview of Land Development
Page 15¡ª¡ª1.2.3. Overview of Building Supply 1999-2005
Page 17¡ª¡ª2. Overview of Real Estate Websites in China
Page 17¡ª¡ª2.1 Classification of Real Estate Website in China
Page 17¡ª¡ª2.2. General Situation
Page 19¡ª¡ª2.2.1. Number of Real Estate Websites in China 2000-2005
Page 20¡ª¡ª2.2.2. Total Revenue of Real Estate Websites in China
Page 23¡ª¡ª2.2.3. Market Shares of Major Real Estate Websites in China 2005
Page 24¡ª¡ª2.3. Analysis on Operation of Real Estate Websites in China
Page 26¡ª¡ª2.3.1. Main Contents of Real Estate Website in China
Page 27¡ª¡ª2.3.2. Main Service Target of Real Estate Website in China
Page 28¡ª¡ª3. Analysis on Major Real Estate Websites in China
Page 28¡ª¡ª3.1. Major Real Estate Websites in China
Page 29¡ª¡ª3.2. Soufun
Page 29¡ª¡ª3.2.1. Introduction
Page 32¡ª¡ª3.2.2. Business Module Structure of Soufun
Page 32¡ª¡ª3.2.3. Composition of Soufun Revenue in 2005 by Business Module
Page 34¡ª¡ª3.2.4. Online Advertising Business of Soufun in 2005
Page 36¡ª¡ª3.2.5. Composition of Soufun Revenue Generated from Second-hand Real Estate Business in 2005
Page 38¡ª¡ª3.3. Focus
Page 38¡ª¡ª3.3.1. Introduction
Page 40¡ª¡ª3.3.2. Composition of Focus Revenue in 2005 by Business Module
Page 41¡ª¡ª3.3.3. Online Advertising Business of Focus in 2005
Page 43¡ª¡ª3.4. Sina Real Estate Channel
Page 43¡ª¡ª3.4.1. Introduction
Page 46¡ª¡ª3.4.2. Revenue of Sina Real Estate Channel in 2005 by Business Module
Page 47¡ª¡ª3.4.3. Top Online Advertisers of Sina Real Estate Channel Ranked by Online Advertising Spending on it in 2005
Page 48¡ª¡ª3.5. Other Featured Websites
Page 50¡ª¡ª4. Analysis on Real Estate Online Advertising in China
Page 50¡ª¡ª4.1. Percentage of Online Real Estate Advertising Spending to Total Real Estate Advertising Spending in China 2002-2005
Page 51¡ª¡ª4.2. Percentage of Online Real Estate Advertising Spending to Total Online Advertising Spending in China 2001-2005
Page 52¡ª¡ª4.3. Number of Online Advertisers from Real Estate Industry 2003-2005
Page 53¡ª¡ª4.4. Online Real Estate Advertising Spending in China 2005 by Month
Page 54¡ª¡ª4.5. Online Real Estate Advertising in China 2005 by Content
Page 55¡ª¡ª4.6. Top Online Advertisers from Real Estate Industry in 2005 Ranked by Online Advertising Spending
Page 56¡ª¡ª4.7. Top Online Advertisers from Real Estate Industry in 2005 Ranked by Number of Delivered Online Ad Creative
Page 57¡ª¡ª4.8. Online Ad Format Adopted by Online Advertisers from Real Estate Industry 2003- 2005
Page 58¡ª¡ªAppendix: Research Methodology and Procedures
Page 60¡ª¡ªDisclaimersPour commander un exemplaire de cette étude,
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