Page5¡ª¡ªI. Background
Page7¡ª¡ªII. Definitions
Page8¡ª¡ªIII. Methodology
Page9¡ª¡ªIV. Summary
Page10¡ª¡ªV. Text
Page10¡ª¡ª1. Definition and Classification of Online Casual Game
Page10¡ª¡ª1.1. Definition and Classification of Online Game
Page10¡ª¡ª1.1.1. Definition and Classification of Electronic Game
Page10¡ª¡ª1.1.2. Definition and Classification of Online Game
Page12¡ª¡ª1.2. Definition and Classification of Online Casual Game
Page14¡ª¡ª1.3. Features of Various Online Game Genre
Page16¡ª¡ª2. Overview of Online Casual Game Industry Development in China
Page16¡ª¡ª2.1. Market Sizes and Market Features
Page16¡ª¡ª2.1.1. Market Size of Online Game Industry
Page18¡ª¡ª2.1.2. Market Size of Online Casual Game Industry
Page20¡ª¡ª2.2. Number of Users and User Features
Page20¡ª¡ª2.2.1. Number of Online Gamers
Page22¡ª¡ª2.2.2. Number of Online Casual Gamers
Page24¡ª¡ª2.3. Industry Value Chain of China Online Casual Game Industry
Page24¡ª¡ª2.3.1. Industry Value Chain of China Online Game Industry
Page25¡ª¡ª2.3.2. Comparison on Value Chain Features of Various Game Genre
Page26¡ª¡ª3. Analysis on Online Casual Game Products in China
Page26¡ª¡ª3.1. Platform Game
Page26¡ª¡ª3.1.1. Board & Chess Platform
Page27¡ª¡ª3.1.2. Network PC Game Platform
Page28¡ª¡ª3.2. Casual Action Game
Page29¡ª¡ª3.2.1. Sports
Page32¡ª¡ª3.2.2. Music & Dancing
Page34¡ª¡ª3.2.3. Action
Page35¡ª¡ª3.2.4. Others
Page37¡ª¡ª4. Analysis on Major Casual Game Operators in China
Page37¡ª¡ª4.1. Shanda
Page37¡ª¡ª4.1.1. Overview of the Company
Page38¡ª¡ª4.1.2. Importance of Online Casual Game to the Company
Page39¡ª¡ª4.1.3. Analysis on Online Casual Game Products of the Company
Page43¡ª¡ª4.2. Chinagames
Page43¡ª¡ª4.2.1. Overview of the Company
Page44¡ª¡ª4.2.2. Revenue from Online Casual Game
Page45¡ª¡ª4.2.3. Analysis on Online Casual Game Products of the Company
Page48¡ª¡ª4.3. Ourgame
Page48¡ª¡ª4.3.1. Overview of the Company
Page49¡ª¡ª4.3.2. Importance of Online Casual Game to the Company
Page50¡ª¡ª4.3.3. Analysis on Online Casual Game Products of the Company
Page53¡ª¡ª4.4. QQ
Page53¡ª¡ª4.4.1. Overview of the Company
Page54¡ª¡ª4.4.2. Importance of Online Casual Game to the Company
Page55¡ª¡ª4.4.3. Analysis on Online Casual Game Products of the Company
Page58¡ª¡ª4.5. 9you
Page58¡ª¡ª4.5.1. Overview of the Company
Page59¡ª¡ª4.5.2. Importance of Online Casual Game to the Company
Page60¡ª¡ª4.5.3. Strategy Analysis on Game Products
Page61¡ª¡ª5. Core Features of China Online Casual Game Industry
Page61¡ª¡ª5.1. Competition among Four Major Market Players
Page62¡ª¡ª5.2. Operators Extend Business Lines
Page63¡ª¡ª5.3. Increasing Variety of Game Products
Page63¡ª¡ª5.4. Promote Health Game Energetically
Page64¡ª¡ª5.5. Change in Profit Model
Page64¡ª¡ª5.6. Increasing Integration of Various Marketing Methods
Page64¡ª¡ª5.7. Number of Online Gamers Keep Growing
Page65¡ª¡ª5.8. More Options for Gamer Payment
Page65¡ª¡ª5.9. Competition Increases along with the Market Growth
Page66¡ª¡ª6. Analysis on Genres of Online Games that China Online Gamers Play
Page66¡ª¡ª6.1. Genres of Online Games that China Online Gamers have Played and Most Frequently Play
Page67¡ª¡ª6.2. Genres of Online Games that China Online Gamers Most Frequently Play by Gender
Page68¡ª¡ª6.3. Genres of Online Games that China Online Gamers Most Frequently Play by Age
Page69¡ª¡ª6.4. Genres of Online Games that China Online Gamers Most Frequently Play by Income Level
Page70¡ª¡ª6.5. Features of Various Genre Gamers
Page71¡ª¡ª7. Needs of China Online Casual Gamers
Page71¡ª¡ª7.1. Needs of China Online Casual Action Gamers
Page71¡ª¡ª7.1.1. Gaming Purpose of China Online Casual Action Gamers
Page72¡ª¡ª7.1.2. Purchase of Virtual Item by China Casual Action Gamers
Page73¡ª¡ª7.2. Needs of China Online Casual Platform Gamers
Page73¡ª¡ª7.2.1. Gaming Purpose of China Online Casual Platform Gamers
Page74¡ª¡ª7.2.2. Service Type of Online Casual Game Platform Bought by Paid China Online Casual Platform Gamers
Page75¡ª¡ª7.2.3. Reasons for Paid China Online Casual Platform Gamers to Buy Various Services
Page76¡ª¡ª8. Preference of China Online Casual Gamers
Page76¡ª¡ª8.1. Preference of China Online Casual Action Gamers
Page76¡ª¡ª8.1.1. Favorite Game Graphic Style of China Online Casual Action Gamers
Page78¡ª¡ª8.1.2. Favorite Game Graphic Format of China Online Casual Action Gamers
Page80¡ª¡ª8.1.3. Favorite Game Background Music of China Online Casual Action Gamers
Page81¡ª¡ª8.1.4. Favorite Game Conversation Style of China Online Casual Action Gamers
Page83¡ª¡ª8.1.5. Game Features Paid Most Attention to by China Online Casual Action Gamers When Determining What to Play
Page84¡ª¡ª8.1.6. Reasons for China Online Casual Action Gamers to Quit a Game
Page85¡ª¡ª8.2. Preference of China Online Casual Platform Gamers
Page85¡ª¡ª8.2.1. Satisfaction Level of China Platform Gamers toward Their Most Frequently Use Game Platform on Various Aspects
Page86¡ª¡ª8.2.2. Switch of Most Frequently Use Platform by China Online Casual Platform Gamers
Page87¡ª¡ª9. User Experience of China Online Casual Gamers
Page87¡ª¡ª9.1. Through Which Channel Do China Online Casual Gamers Obtain Game Related Information
Page87¡ª¡ª9.1.1. Through Which Channel Do China Online Casual Action Gamers Obtain Game Related Information
Page88¡ª¡ª9.1.2. Through Which Channel Do China Online Casual Platform Gamers Obtain Game Related Information
Page89¡ª¡ª9.2. Analysis on Difference among Gamers of Major Casual Game Platforms
Page89¡ª¡ª9.2.1. Difference on Gender Distribution among Gamers of Major Casual Game Platforms
Page90¡ª¡ª9.2.2. Difference on Age Distribution among Gamers of Major Casual Game Platforms
Page91¡ª¡ª9.2.3. Difference on Education Background among Gamers of Major Casual Game Platforms
Page92¡ª¡ª9.2.4. Difference on City Level Distribution among Gamers of Major Casual Game Platforms
Page93¡ª¡ª9.2.5. Difference on Regional Distribution among Gamers of Major Casual Game Platforms
Page94¡ª¡ª9.2.6. Difference on Personal Income among Gamers of Major Casual Game Platforms
Page95¡ª¡ªAppendix: Research Methodology and Procedures
Page97¡ª¡ªDisclaimersPour commander un exemplaire de cette étude,
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