Etude sur l'E-commerce B2C en Chine 2005

Page4 I. Background
Page6 II. Definitions
Page6 III. Methodology
Page7 IV. Summary
Page8 V. Text
Page8 1. Definition of Online Shopping
Page8 1.1. Definition of B2C Ecommerce
Page8 1.2. Comparison between Ecommerce Modes
Page10 1.3. Development of China B2C Ecommerce
Page12 2. Overview of Global B2C Ecommerce Market
Page12 2.1. Transaction Volume of Global B2C Ecommerce Market
Page13 2.2. B2C Ecommerce in Major Areas in 2005
Page14 2.3. Transaction Volume of US B2C Ecommerce Market
Page15 3. Overview of China B2C Ecommerce Market
Page15 3.1. Infrastructure
Page17 3.2. Number of China Internet Users 2001-2010
Page18 3.3. Number of China B2C Ecommerce Users 2003-2010
Page19 3.4. Percentage of China B2C Ecommerce Users among Total China Netizens 2003-2010
Page20 3.5. Per Capita Annual Consumption on B2C Shopping in China 2003-2010
Page21 3.5. Transaction Volume of China B2C Ecommerce 2003-2010
Page22 3.6. Transaction Volume of China B2C Market in 2005 by Commodity Category
Page23 4. Analysis on Development Stage and Industry Value Chain of China B2C Ecommerce Market
Page23 4.1. Industry Value Chain of China B2C Ecommerce Market
Page24 4.2. Development Stages of China B2C Ecommerce Market
Page25 5. Analysis on China B2C Ecommerce Operators
Page25 5.1 Classification of China B2C Ecommerce Operators
Page26 5.2. Number of B2C Ecommerce Websites in China 2001-2004
Page27 5.3. China B2C Ecommerce Websites Classified by Ownership in 2005
Page28 5.4. China B2C Ecommerce Websites Classified by Operational Nature in 2005
Page29 5.5. China B2C Ecommerce Websites Classified by Operational Environment in 2005
Page32 5.6. China B2C Ecommerce Websites Classified by Operational Status in 2005
Page33 5.7. China B2C Ecommerce Websites Classified by Financing Environment in 2005
Page34 5.8. Adoption of Information System by China B2C Ecommerce Websites in 2005
Page35 6. Analysis on Key Operators in of China B2C Ecommerce Market
Page35 6.1. Market Share of China B2C Ecommerce Market in 2005
Page36 6.2. Classification of Key Operators in China B2C Ecommerce Market in 2005
Page38 6.3. User Profile of Major China B2C Ecommerce Websites in 2005
Page38 6.3.1 Age of Users of Major China B2C Ecommerce Websites in 2005
Page39 6.3.2 Education Background of Users of Major China B2C Ecommerce Websites in 2005
Page39 6.3.3 Monthly Personal Income of Users of Major China B2C Ecommerce Websites in 2005
Page40 6.4. Comparison on Key Business Lines of China Major B2C Ecommerce Websites in 2005
Page41 6.5. Joyo
Page42 6.5.1 Traffic of Joyo in 2005
Page43 6.5.2 Transaction Volume of Joyo 2001-2005
Page45 6.6. Dangdang
Page46 6.6.1 Traffic of Dangdang in 2005
Page47 6.6.2 Comparison on Traffic between Dangdang and Joyo in 2005
Page48 6.6.3 Transaction of Dangdang by Commodity Category 2004 to 2005
Page50 6.6.4 Transaction Volume of Dangdang 2003-2005
Page51 6.7. Colorful Valley
Page51 6.7.1 Overview of Colorful Valley
Page52 6.7.2 Traffic of Colorful Valley in 2005
Page53 6.7.3 Comparison on Traffic between Colorful Valley, Dangdang and Joyo
Page54 6.8. Cncard
Page55 6.9. 18900
Page57 7. Prospect of China B2C Ecommerce Market
Page59 8. Problems of China B2C Ecommerce Market
Page59 8.1. Credit System not Well Established
Page59 8.2. Problems in Logistic and Distribution
Page59 8.3. Lagged Payment Mode
Page60 8.4. Internet Security Problem
Page60 8.5. Lack in Ecommerce Talents
Page60 8.6. Internet Intellectual Property Problems
Page62 9. Analysis on Users
Page62 9.1. Analysis on Behavior of B2C Ecommerce Users
Page62 9.1.1 Main Channels for Netizens to Learn about B2C Websites
Page63 9.1.2 Order Methods Most Frequently Used by B2C Users
Page64 9.1.3 B2C Website that B2C Users Have Used and Bought Most Commodities on
Page65 9.1.4 B2C Website that B2C Users Like and Like Most
Page66 9.1.5 Commodity that B2C Users Have Purchased and Purchased Most Frequently via B2C Method
Page67 9.1.6 Reasons for B2C Users to Frequently Shop on a Certain B2C Website
Page68 9.2. Satisfaction toward B2C Websites
Page68 9.2.1 Satisfaction Level of All Aspects toward B2C Websites
Page69 9.2.2 Overall Satisfaction toward Major B2C Websites
Page70 9.2.3 Satisfaction on Price toward Major B2C Websites
Page71 9.2.4 Satisfaction on Variety and Amount of Commodities toward Major B2C Websites
Page72 9.2.5 Satisfaction on Commodity Description toward Major B2C Websites
Page73 9.2.6 Satisfaction on Website Reputation toward Major B2C Websites
Page74 9.2.7 Satisfaction on Website Speed toward Major B2C Websites
Page75 9.2.8 Satisfaction on Page Design and Layout toward Major B2C Websites
Page76 9.2.9 Satisfaction on Convenience of Shopping Procedure toward Major B2C Websites
Page77 9.2.10 Satisfaction on Variety of Payment Modes toward Major B2C Websites
Page78 9.2.11 Satisfaction on Timely Delivery toward Major B2C Websites
Page79 9.2.12 Satisfaction on Refunding /Changing of Commodity toward Major B2C Websites
Page80 9.2.13 Satisfaction on Promotion toward Major B2C Websites
Page81 9.2.14 Satisfaction on Customer Service toward Major B2C Websites
Page82 9.3. Commodity Category Bought by B2C Users on Major B2C Websites
Page82 9.3.1 Commodity Category Bought by B2C Users on Bol
Page83 9.3.2 Commodity Category Bought by B2C Users on Dangdang
Page84 9.3.3 Commodity Category Bought by B2C Users on Joyo
Page85 9.4. Future Behavior of B2C Users
Page85 9.4.1 Whether B2C Users Will Continue to Shop on the B2C Website that They Currently Do Most Purchases on
Page86 9.4.2 Whether B2C Users Would Recommend B2C Website to Others
Page87 9.4.3 Commodity Netizens Wish to/Might Buy on B2C Websites in the Coming One Year
Page88 9.4.4 Reasons for Netizens Not to Shop on B2C Websites
Page89 Appendix: Research Methodology and Procedures
Page91 Disclaimers
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