Page4¡ª¡ªI. Background
Page6¡ª¡ªII. Definitions
Page7¡ª¡ªIII. Methodology
Page8¡ª¡ªIV. Summary
Page9¡ª¡ªV. Text
Page9¡ª¡ª1. Definition, Development and Classification
Page9¡ª¡ª1.1 Definition of Digital Magazine
Page10¡ª¡ª1.2 Development of Digital Magazine in China
Page11¡ª¡ª1.3 Classification of Digital Magazine
Page11¡ª¡ª1.3.1 By Content
Page11¡ª¡ª1.3.2 By Content Source
Page11¡ª¡ª1.3.3 By Reading Manner
Page12¡ª¡ª2. Analysis on Industry Value Chain and Cooperation Method
Page12¡ª¡ª2.1. Industry Value Chain
Page13¡ª¡ª2.2. Cooperation Method
Page14¡ª¡ª3. Analysis on Market Situation and Trend of Digital Magazine Market in China
Page14¡ª¡ª3.1 Market Situation and Feature
Page17¡ª¡ª3.2 Influential Factors
Page19¡ª¡ª3.3. Trend of Digital Magazine Development
Page19¡ª¡ª3.3.1 Trend of Content Development
Page20¡ª¡ª3.3.2 Change in Reading Manner
Page21¡ª¡ª4. Analysis on Number of China Digital Magazine Users in China
Page21¡ª¡ª4.1 Number of Internet Users and Broadband Users in China
Page21¡ª¡ª4.1.1 Number of China Internet Users 2001 -2010
Page22¡ª¡ª4.1.2 Number of China Broadband Users 2002-2010
Page23¡ª¡ª4.2 Analysis on Number of China Digital Magazine Users in China 2005-2010
Page23¡ª¡ª4.2.1 Number of China Digital Magazine Users 2005-2010
Page25¡ª¡ª4.2.2 Number of China Active Digital Magazine Users 2005 -2010
Page27¡ª¡ª5. Analysis on Market Size of Digital Magazine in China
Page27¡ª¡ª5.1. Market Size of Digital Magazine Industry in China
Page27¡ª¡ª5.1.1 Industry Market Size
Page29¡ª¡ª5.1.2 Revenues from CP versus Revenues from SP 2005-2010
Page31¡ª¡ª5.1.3 Ads Revenues versus Circulation Revenue 2005-2010
Page33¡ª¡ª5.2. Analysis on Ads Revenue of Digital Magazine in China
Page33¡ª¡ª5.2.1 Ads Revenue of Digital Magazine 2005-2010
Page37¡ª¡ª5.2.2 Features of Ads on Digital Magazine
Page40¡ª¡ª5.2.3 Price System of Ads on Digital Magazine
Page45¡ª¡ª5.3. Total Circulation and Per Capita Circulation of Digital Magazine in China
Page47¡ª¡ª6. Analysis of Digital Magazine SPs
Page47¡ª¡ª6.1. Profile of Major Digital Magazine SPs
Page50¡ª¡ª6.2. Netizen Reach by Major SPs
Page51¡ª¡ª6.3. User Profile and Operational Features of Major SPs
Page51¡ª¡ª6.3.1 User Profile and Operational Features of ZCOM
Page53¡ª¡ª6.3.2 User Profile and Operational Features of Xplus
Page56¡ª¡ª6.3.3 User Profile and Operational Features of Magbox
Page59¡ª¡ª6.3.4 User Profile of Operational Features of VIKA
Page62¡ª¡ª6.4. Strength and Weakness of Major SPs
Page63¡ª¡ª7. Analysis on Digital Magazine Brands
Page63¡ª¡ª7.1 Analysis on Menzine Wo and Love Pretty Me
Page65¡ª¡ª7.2 Analysis on POCOZINE
Page66¡ª¡ª7.3 Analysis on Muzine
Page67¡ª¡ª8. Comparison Analysis between Features of Digital Magazine Users and China Netizens
Page69¡ª¡ª9. Use of Digital Magazine by China Netizens
Page69¡ª¡ª9.1 Awareness of Digital Magazine by China Netizens
Page70¡ª¡ª9.2 Whether Netizens Will Read Digital Magazine in the Coming One Year
Page71¡ª¡ª9.3 Major Reasons for Netizens Not to Read Digital Magazine
Page72¡ª¡ª9.4 Channels for Netizens To Learn About Digital Magazine
Page73¡ª¡ª9.5 Improvement of Digital Magazine Expected by Digital Magazine Users
Page74¡ª¡ª9.6 Reading Manner Adopted by Digital Magazine Users
Page75¡ª¡ª9.7 Reasons for Choosing Different Digital Magazine Reading Manner
Page75¡ª¡ª9.7.1 Main Reasons for Digital Magazine Users to Read Digital Magazine Online
Page76¡ª¡ª9.7.2 Main Reasons for Digital Magazine Users to Read Digital Magazine through Download
Page77¡ª¡ª9.8 Document Size Accepted by Digital Magazine Users in Downloading
Page78¡ª¡ª9.9 Content Often Read by Digital Magazine Users
Page79¡ª¡ª9.10 Top 10 Digital Magazine Brands with Most Users
Page80¡ª¡ª9.11 Top 10 Digital Magazine Brands that China Digital Magazine Users Like and Like Most
Page81¡ª¡ª9.12 Digital Magazine Users’ Satisfaction toward Their Most Frequently Used Digital Magazine
Page81¡ª¡ª9.12.1 Digital Magazine Users’ Satisfaction in Content Capacity toward Their Most Frequently Used Digital Magazine
Page82¡ª¡ª9.12.2 Digital Magazine Users’ Satisfaction in New Issue Publication Speed toward Their Most Frequently Used Digital Magazine
Page83¡ª¡ª9.12.3 Digital Magazine Users’ Satisfaction in Magazine Style toward Their Most Frequently Used Digital Magazine
Page84¡ª¡ª9.12.4 Digital Magazine Users’ Satisfaction in Richness of Multimedia Components toward Their Most Frequently Used Digital Magazine
Page85¡ª¡ª9.12.5 Digital Magazine Users’ Satisfaction in Inside Ads toward Their Most Frequently Used Digital Magazine
Page86¡ª¡ª10. Digital Magazine Users’ Attitude toward Digital Magazine Platform
Page86¡ª¡ª10.1 Digital Magazine Users’ Satisfaction with Major Digital Magazine SPs
Page86¡ª¡ª10.1.1 Digital Magazine Users’ Satisfaction in All Aspects of ZCOM Reader
Page87¡ª¡ª10.1.2 Digital Magazine Users’ Satisfaction in All Aspects of Xplus Reader
Page88¡ª¡ª10.1.3 Digital Magazine Users’ Satisfaction in All Aspects of VIKA Reader
Page89¡ª¡ª10.1.4 Digital Magazine Users’ Satisfaction in All Aspects of Magbox Reader
Page90¡ª¡ª10.2 Main Factors that Influence Digital Magazine Users in Selecting Digital Magazine Platform
Page91¡ª¡ª11. Digital Magazine Users’ Attitude toward Paid Digital Magazine
Page91¡ª¡ª11.1 Whether Digital Magazine Users Will Read Paid Digital Magazine in the Coming One Year
Page92¡ª¡ª11.2 Payment Option Expected by Digital Magazine Users that Willing to Pay For Reading Digital Magazine
Page93¡ª¡ª11.2.1 Monthly Flat Fee Accepted by China Digital Magazine Users
Page94¡ª¡ª11.2.2 Unit Price Accepted by Digital Magazine Users
Page95¡ª¡ª11.3 Payment Method Expected by Digital Magazine Users that Willing to Pay For Reading Digital Magazine
Page96¡ª¡ªMajor Conclusions
Page97¡ª¡ªAppendix: Research Methodology and Procedures
Page99¡ª¡ªDisclaimersPour commander un exemplaire de cette étude,
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