Page5 I. Background
Page7 II. Definitions
Page8 III. Methodology
Page9 IV. Summary
Page10 V. Text
Page10 1. Definition and Classification of Online Game
Page10 1.1. Definition and Classification of Electronic Game
Page10 1.2. Definition and Classification of Online Game
Page12 2. Overview of China Online Game Industry Development in 2005
Page12 2.1. Market Sizes and Market Shares
Page17 2.2. Number of Users and User Features
Page20 3. Industry Value Chain of China Online Game Industry
Page21 4. Analysis on Operation Model of China Online Game Industry
Page21 4.1. Both Game Licence and in-house Development Keep Growing
Page21 4.2. More Game Operated in or Exported to Oversea Markets
Page22 4.3. More Target Users
Page23 4.4. Pay-to-Play to Free-to-Play
Page24 5. Analysis on Marketing and Promotion in China Online Game Industry
Page24 5.1. Use of Celebrity in Marketing Become More Popular
Page25 5.2. Cross Marketing Campaign Adopted by More Market Players
Page26 6. Analysis on Factors Influencing China Online Game Industry
Page26 6.1. Authorities Increase Policy Influence
Page28 6.2. Deeper Market Segmentation Required
Page28 6.3. Industry Integration Increases
Page29 7. Forecast of China Online Game Market Development 2006-2010
Page29 7.1. Market Sizes and Market Features
Page32 7.2. Number of Users and User Features
Page34 8. Analysis on Major Market Players
Page34 8.1. Shanda Aimed at Digital Entertainment
Page36 8.2. Netease Continued Success in Westward Journey
Page38 8.3. Warcraft Helped the 9 to Revive
Page40 8.4. Kingsoft Advanced for Oversea Market
Page43 9. Analysis on Competency of Major MMORPG Product
Page43 9.1. Popular Games in 2005
Page44 9.2. WoW
Page46 9.3. Mir2
Page48 9.4. Fantasy Westward Journey
Page50 9.5. Love Story of Swordsmen Online
Page51 10. Analysis on Genres of Online Games that China Online Gamers Play
Page51 10.1. Genres of Online Games that China Online Gamers have Played and Most Frequently Play
Page52 10.2. Genres of Online Games that China Online Gamers Most Frequently Play by Gender
Page53 10.3. Genres of Online Games that China Online Gamers Most Frequently Play by Age
Page54 10.4. Genres of Online Games that China Online Gamers Most Frequently Play by Income Level
Page55 10.5. Features of Various Genre Gamers
Page56 11. Analysis on Playing Habits of China MMORPG Gamers
Page56 11.1. Gaming Purpose of China MMORPG Gamers
Page57 11.2. Major Location of Game Playing by China MMORPG Gamers
Page58 11.3. Purchase of Virtual Item by China MMORPG Gamers
Page59 11.4. Percentage of Expenditure on Virtual Item Purchase to Total Gaming Expenditure
Page60 11.5. Favorite Billing Method of Paid China MMORPG Gamers
Page61 11.6. Attitude Toward Anti-Obsession System by China MMORPG Gamers
Page61 11.6.1. Attitude Toward Anti-Obsession System by China MMORPG Gamers
Page62 11.6.2. Attitude Toward Anti-Obsession System by China MMORPG Gamers of Different Gaming Expenditure Level
Page63 11.7. Analysis on Channel that China MMORPG Gamers Obtain Game Related Information
Page63 11.7.1. Through Which Channel Do China MMORPG Gamers Obtain Game Related Information
Page64 11.7.2. Which Magazine/Newspaper Do China MMORPG Gamers Often Review to Obtain Game Related Information
Page65 11.7.3. Which Websites Do China MMORPG Gamers Often Visit to Obtian Game Related Information
Page66 11.8. Game Features Paid Most Attention to by Chian MMORPG Gamers When Determining What to Play
Page67 11.9. Reasons for China MMORPG Gamers to Quit A Game
Page68 12. Analysis on Gaming Preferences of China MMORPG Gamers
Page68 12.1. Favorite Game Theme of China MMORPG Gamers
Page69 12.2. Favorite Game Graphic Style of China MMORPG Gamers
Page70 12.3. Favorite Game Graphic Format of China MMORPG Gamers
Page71 12.4. Favorite Game Background Music of China MMORPG Gamers
Page72 12.5. Favorite Game Conversation Style of China MMORPG Gamers
Page73 12.6. Favorite Game Activity of China MMORPG Gamers
Page75 12.7. Favorite Game Character Category of China MMORPG Gamers
Page76 13. Analysis on Difference among Gamers of Major Popular MMORPG Products
Page76 13.1. General Illustration of Difference among Gamers of Major Popular MMORPGS Products
Page77 13.2. Differences in Personal Features among Gamers of Major Popular MMORPG Products
Page77 13.2.1. Difference on Gender Distribution among Gamers of Major Popular MMORPG Products
Page78 13.2.2. Difference on Marital Status among Gamers of Major Popular MMORPG Products
Page79 13.2.3. Difference on Age Distribution among Gamers of Major Popular MMORPG Products
Page80 13.2.4. Difference on Occupation Distribution among Gamers of Major Popular MMORPG Products
Page81 13.2.5. Difference on Regional Distribution among Gamers of Major Popular MMORPG Products
Page82 13.2.6. Difference on Monthly Income among Gamers of Major Popular MMORPG Products
Page84 13.2.7. Integrated Analysis on Personal Features of Gamers of Major Popular MMORPG Products
Page85 13.3. Differences in Gaming Habits among Gamers of Major Popular MMORPG Products
Page85 13.3.1. Differences on Gaming Frequency, Length of Time, and Expenditure among Gamers of Major Popular MMORPG Products
Page87 13.3.2. Difference on Virtual Item Purchase among Gamers of Major Popular MMORPG Products
Page89 13.3.3. Integrated Analysis on Gaming Habits of Gamers of Major Popular MMORPG Products
Page90 Appendix: Research Methodology and Procedures
Page92 Disclaimers
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