Page3¡ª¡ªI. BACKGROUND
Page4¡ª¡ªII. DEFINITIONS
Page5¡ª¡ªIII. METHODOLOGY
Page6¡ª¡ªIV. SUMMARY
Page9¡ª¡ªV. TEXT
Page9¡ª¡ª1. OVERVIEW OF INSTANT MESSAGING MARKET
Page9¡ª¡ª1.1 ANALYSIS ON INDUSTRY VALUE CHAIN OF INSTANT MESSAGING
Page11¡ª¡ª1.2 ANALYSIS ON GLOBAL INSTANT MESSAGING MARKET
Page11¡ª¡ª1.2.1 Number of Global Instant Messaging Accounts 2003-2007
Page12¡ª¡ª1.2.2 Number of Global Instant Messages Sent per Day 2003-2009
Page13¡ª¡ª1.3 ANALYSIS ON IM USE IN USA
Page13¡ª¡ª1.3.1 Major Instant Messaging Tools in USA
Page14¡ª¡ª1.3.2 Enterprise Instant Messaging in USA
Page15¡ª¡ª1.4 DEVELOPMENT OF CHINA INSTANT MESSAGING MARKET
Page15¡ª¡ª1.4.1 Development of Instant Messaging in China
Page17¡ª¡ª1.4.2 Enterprise Instant Messaging in China
Page18¡ª¡ª2. OVERVIEW OF CHINA INSTANT MESSAGING MARKET
Page18¡ª¡ª2.1 NUMBER OF INTERNET USERS IN CHINA 2001-2010
Page19¡ª¡ª2.2 NUMBER OF INSTANT MESSAGING USERS IN CHINA 2002-2010
Page20¡ª¡ª2.3 MARKET SIZE OF CHINA INSTANT MESSAGING MARKET
Page21¡ª¡ª2.4 IMPACT FACTORS OF CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3. ANALYSIS ON COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page24¡ª¡ª3.1 OVERVIEW OF COMPETITION IN CHINA INSTANT MESSAGING MARKET
Page25¡ª¡ª3.2 MARKET SHARE OF IM OPERATORS IN TERMS OF MOST FREQUENT USERS
Page27¡ª¡ª3.3 USE OF INSTANT MESSAGING TOOLS IN CHINA
Page29¡ª¡ª3.4 CONVERSION RATE OF MOST FREQUENT USERS TO ONCE USERS BY BRAND
Page30¡ª¡ª3.5 USE OF OTHER IM BRANDS BY MOST FREQUENT USERS OF A CERTAIN IM BRAND
Page31¡ª¡ª4. ANALYSIS ON CHINA INSTANT MESSAGING OPERATORS
Page31¡ª¡ª4.1 USERS’ FAVORITE IM BRAND
Page32¡ª¡ª4.2 LEADING PLAYERS
Page32¡ª¡ª4.2.1 Tencent QQ
Page35¡ª¡ª4.2.2 MSN Messenger
Page36¡ª¡ª4.3 PORTAL PLAYERS
Page36¡ª¡ª4.3.1 Netease Popo
Page37¡ª¡ª4.3.2 SinaUC
Page38¡ª¡ª4.3.3 Sohu SouQ
Page39¡ª¡ª4.3.4 TOM Skype
Page41¡ª¡ª4.4 NEW AND JOINT PLATFORM PLAYERS
Page41¡ª¡ª4.4.1 Taobao Wangwang
Page42¡ª¡ª4.4.2 Shanda Quanquan
Page43¡ª¡ª4.4.3 Google Talk
Page44¡ª¡ª5. ANALYSIS ON INSTANT MESSANGER USERS IN CHINA
Page44¡ª¡ª5.1 ATTITUDE ANALYSIS OF IM USERS IN CHINA
Page44¡ª¡ª5.1.1 Reasons for IM Use in China
Page45¡ª¡ª5.1.2 Frequency of IM Software Use in China
Page46¡ª¡ª5.1.3 Spent Length of Time of IM Use per Use
Page47¡ª¡ª5.1.4 Number of IM Tools Adopted by Users Simultaneously
Page48¡ª¡ª5.1.5 Impact Factors of Choosing Different IM Tools
Page49¡ª¡ª5.1.6 Satisfaction Level of Each IM Tool in China
Page50¡ª¡ª5.2 BEHAVIOR ANALYSIS OF IM USERS IN CHINA
Page50¡ª¡ª5.2.1 Use of Voice Chatting Feature
Page53¡ª¡ª5.2.2 Use of Video Chatting Feature
Page56¡ª¡ª5.2.3 Attitudes towards Popping Up Windows of IM Tools
Page58¡ª¡ª5.2.4 Attitudes towards Payment for IM Featured Services
Page60¡ª¡ª5.3 COMPARISON ON DEMOGRAPHIC FEATURES OF IM USERS BETWEEN MAJOR IM TOOLS
Page60¡ª¡ª5.3.1 Differences of Gender Distribution between Major IM Tools
Page61¡ª¡ª5.3.2 Differences of Age Distribution between Major IM Tools
Page62¡ª¡ª5.3.3 Differences of Level of Education between Major IM Tools
Page63¡ª¡ª5.3.4 Differences of City Level Distribution between Major IM Tools
Page64¡ª¡ª5.3.5 Differences of Level of Monthly Income between Major IM Tools
Page65¡ª¡ª6. SUGGESTIONS FROM IRESEARCH
Page66¡ª¡ªAPPENDIX: RESEARCH METHODOLOGY AND PROCEDURES
Page68¡ª¡ªDISCLAIMERS Pour commander un exemplaire de cette étude,
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