Etude sur les annonceurs en ligne en Chine en 2006

Page3 I. Background
Page3 II. Definitions
Page4 III. Methodology
Page5 IV. Summary
Page5 1. Market analysis of China Online Advertising Market
Page6 1.1.Size of China Online Advertising Market
Page7 1.2.Number of Online Advertisers
Page8 2. Demand Analysis of China¡¯s Online Advertisers
Page8 2.1.Analysis of advertisers
Page8 2.1.1. How Many Percent of Company’s Advertising Cost has Online Advertising Took in 2005
Page9 2.1.2. Did Advertisers Change Advertising and Marketing Budget in 2006
Page10 2.1.3. How Did Advertisers Make the Decision of Advertising
Page11 2.1.4. Purposes of Advertising on Internet
Page12 2.1.5. Major Online Media that Advertisers Tend to
Page13 2.1.6. Online Advertising Formats of Advertisers in 2005
Page14 2.1.7. Did Advertisers Contact Agency or Website when Plan to Advertise
Page15 2.2.Primary factors that advertisers considerd
Page15 2.2.1. Major Factors of Media Selection by Advertisiers
Page16 2.2.2. Major Reasons for Advertisers to Use Search Marketing
Page17 2.2.3 Major Factors of Agency Selection by Advertisiers
Page18 2.3. Evaluation of Online Advertising Effect by Advertisers
Page18 2.3.1. Use of New Formats of Advertising By Advertisers
Page19 2.3.2. How Did Advertisers Evaluate Marketing Effects of Online Media
Page20 2.3.3. Evaluation of Online Advertising Effect by Advertisers
Page21 2.3.4 Channels for Advertisers to Acquire Data of Advertising Effect
Page22 2.4.Satisfaction Analysis
Page22 2.4.1. Advertisers’ Satisfaction Level towards to Formats of Advertising
Page23 2.4.2. Advertisers’ Satisfaction Level towards to Advertising Agency
Page24 3. Advertising Characteristics in China
Page24 3.1. Advertising Characteristics by Product Categories
Page24 3.1.1. Advertising Characteristics of Difference Product Categories in China
Page26 3.1.2. Advertising Characteristics of Major Product Categories
Page35 3.2. Advertising Characteristics by Major Areas
Page35 3.2.1. Characteristics of Beijing Online Advertising Market
Page38 3.2.2. Characteristics of Shanghai Online Advertising Market
Page41 3.2.3. Characteristics of Guangdong Online Advertising Market
Page44 4. Analysis of Internet Media Advertisers in China
Page44 4.1. Number of Internet Media Advertisers in China
Page44 4.1.1.Number of Advertisers of Major Portals in China 2001¡ª2005
Page45 4.1.2. Number of Advertisers of Major Portals in China Jan ¡ª Aug 2006
Page46 4.1.3. Growth Rate of Number of Advertisers 2002-2005
Page47 4.2. Number of Advertisers of Major Portals by Product Catagories
Page47 4.2.1 Number of Advertisers of Sina
Page48 4.2.2. Number of Advertisers of Sohu
Page49 4.2.3. Number of Advertisers of Netease
Page50 4.3. Analysis of Advertising Revenue
Page50 4.3.1. Contrast analysis of Portals¡¯ Advertising Revenue of Major Portals
Page52 4.3.2. Advertising Revenue of TOP3 Portals
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