Page4¡ª¡ªI. Background
Page5¡ª¡ªII. Definition
Page6¡ª¡ªIII. Methodology
Page7¡ª¡ªIV. Summary
Page8¡ª¡ªV. Text
Page8¡ª¡ª1. Features and Classification of Mobile Game
Page8¡ª¡ª1.1. Features of Mobile Game
Page8¡ª¡ª1.2. Classification of Mobile Game
Page8¡ª¡ª1.2.1. Classification of Mobile Game in Terms of Mobile Phone Platform
Page8¡ª¡ª1.2.2. Classification of Mobile Game in Terms of Format
Page8¡ª¡ª1.2.3. Classification of Mobile Game in Terms of Content
Page9¡ª¡ª2. Overview of Global Mobile Game Market
Page9¡ª¡ª2.1. Features of Global Market
Page9¡ª¡ª2.1.1. Revenue of Global Mobile Game Market 2003-2008
Page10¡ª¡ª2.1.2. Number of Global Mobile Game Users 2003-2008
Page11¡ª¡ª2.2. Overview of Key Countries
Page11¡ª¡ª2.2.1. Revenue of European Mobile Game Market 2004-2008
Page12¡ª¡ª2.2.2. Revenue of US Mobile Game Market 2004-2009
Page13¡ª¡ª2.2.3. Revenue of Japan Mobile Game Market 2004-2007
Page14¡ª¡ª2.2.4. Revenue of South Korea Mobile Game Market 2004-2008
Page15¡ª¡ª2.2.5. Revenue of India Mobile Game Market 2004-2009
Page16¡ª¡ª3. Overview of China Mobile Game Market
Page16¡ª¡ª3.1. Overview of China Mobile Communication Market
Page16¡ª¡ª3.1.1. Market Size of China Mobile Communication Market
Page17¡ª¡ª3.1.2. Number of China Mobile Phone Users
Page20¡ª¡ª3.2. Revenue of China Mobile Game Market
Page20¡ª¡ª3.2.1. Entire Revenue of China Mobile Game Market
Page21¡ª¡ª3.2.2. Overview of China Mobile Game by Technical Category
Page22¡ª¡ª3.2.3. Overview of China Mobile Game by Different Forms
Page23¡ª¡ª3.2.4. The Percentage of SP revenue to the Entire China Mobile Game Market
Page24¡ª¡ª3.3. Number of China Mobile Game Market Users
Page24¡ª¡ª3.3.1. Number of China Mobile Game Market Users
Page25¡ª¡ª3.3.2. Number of China Paid Mobile Game Users
Page26¡ª¡ª3.3.3. ARPU Overview of China Mobile Game
Page27¡ª¡ª4. Analysis on China Mobile Game Market
Page27¡ª¡ª4.1. Analysis on the Development Stage of China Mobile Game Market
Page27¡ª¡ª4.1.1. Analysis on Industry Chain of China Mobile Game Market
Page29¡ª¡ª4.1.2. Ways that Users Obtain Graphic Mobile Games
Page30¡ª¡ª4.1.3. Development Stage of China Mobile Game Market
Page31¡ª¡ª4.1.4. Advantages and Disadvantages of China Mobile Game Market
Page32¡ª¡ª4.1.5. Payment of China Mobile Game
Page35¡ª¡ª4.2.1. Percentage of Each Mobile Game to the Entire China Mobile Game Market 2004-2008
Page36¡ª¡ª4.2.2. Market Size of China SMS Mobile Game Market
Page37¡ª¡ª4.2.3. Market Size of China WAP Mobile Game Market
Page38¡ª¡ª4.2.4. Market Size of China JAVA Mobile Game Market
Page39¡ª¡ª4.2.5. Market Size of China BREW Mobile Game Market
Page40¡ª¡ª4.3. Overview of China Mobile Game Market by Format
Page40¡ª¡ª4.3.1. Percentage of Different Types of Mobile Games to the Entire China Mobile Game Market 2004-2008
Page41¡ª¡ª4.3.2. Market Size of China Text Mobile Game Market
Page42¡ª¡ª4.3.3. Market Size of China Offline Graphic Mobile Game
Page43¡ª¡ª4.3.4. Market Size of China Online Graphic Mobile Game Market
Page44¡ª¡ª4.4. Overview of Mobile Operators Operation
Page44¡ª¡ª4.4.1. Revenue that Mobile Operators Obtaining from Each Mobile Games
Page45¡ª¡ª4.4.2. Revenue Percentage of Mobile Operators Obtaining from Each Mobile Game in 2005
Page46¡ª¡ª4.5. SP Market Share of China Mobile Game Market
Page46¡ª¡ª4.5.1. Overview of China SMS Mobile Game Market
Page47¡ª¡ª4.5.2. Overview of China WAP Mobile Game Market
Page48¡ª¡ª4.5.3. Overview of China JAVA Mobile Game Market
Page49¡ª¡ª4.5.4. Overview of China BREW Mobile Game Market
Page50¡ª¡ª5.1. The Behavior Analysis of Chinese Mobile Phone Game Users
Page50¡ª¡ª5.1.1. How Many Mobile Phone Users Play Games on Mobile Phone
Page51¡ª¡ª5.1.2. How Often Do Gamers Play Mobile Phone Games
Page52¡ª¡ª5.1.3. The Functional Factors for Consideration in Choosing a Mobile Phone
Page53¡ª¡ª5.1.4. Users’ Favorite Categories of Mobile Phone Games in 2005
Page54¡ª¡ª5.1.5. When Do Users Play Mobile Phone Games
Page55¡ª¡ª5.1.6. How Often Do Users Play Mobile Phone Games
Page56¡ª¡ª5.1.7. How Long Do Users Play Mobile Phone Games Each Time
Page57¡ª¡ª5.1.8. How Many Mobile Phone Games Do User Play during the Same Period
Page58¡ª¡ª5.1.9. When Do Users Stop Playing a Mobile Phone Game
Page59¡ª¡ª5.2. Needs Analysis of Chinese Mobile Phone Game Users
Page59¡ª¡ª5.2.1. Factors for Consideration in Choosing Mobile Phone Games
Page60¡ª¡ª5.2.2. How Do Users Know About Mobile Phone Games
Page61¡ª¡ª5.2.3. How Do Users Get Graphic Mobile Phone Games
Page62¡ª¡ª5.2.4. China’s Frequently Used Mobile Phone Game Websites in 2005
Page63¡ª¡ª5.2.5. Users’ Opinion for Improving Mobile Phone Game
Page64¡ª¡ª5.3. The Expense Analysis of Chinese Mobile Phone Game Users
Page64¡ª¡ª5.3.1. Will Users Pay for Mobile Phone Game
Page67¡ª¡ª5.3.2. How Much Are Users Willing to Pay for Text Game Each Month
Page68¡ª¡ª5.3.3. How Much Are Users Willing to Pay for a Graphic Offline Game
Page69¡ª¡ª5.3.4. How Much Are Users Willing to Pay for a Graphic Online Game Each Month
Page71¡ª¡ª5.4. Analysis on Demographic Features of Current Mobile Game Users
Page71¡ª¡ª5.4.1. Gender Distribution of Mobile Game Users
Page72¡ª¡ª5.4.2. Age Distribution of Mobile Game Users
Page73¡ª¡ª5.4.3. Marriage Status of Mobile Games Users
Page74¡ª¡ª5.4.4. Education Background of Mobile Game Users
Page75¡ª¡ª5.4.5. Occupation Distribution of Mobile Game Users
Page76¡ª¡ª5.4.6. Monthly Personal Income of Mobile Game Users
Page78¡ª¡ª5.4.7. Geographic Distribution of Mobile Game Users
Page80¡ª¡ª5.4.8. Purchasing Price of the Mobile Phones Currently Used By Mobile Game Users
Page82¡ª¡ªAppendix: Research Methodology and Procedures
Page84¡ª¡ªDisclaimersPour commander un exemplaire de cette étude,
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