Page5¡ª¡ªI. Background
Page7¡ª¡ªII. Definitions
Page8¡ª¡ªIII. Methodology
Page9¡ª¡ªIV. Summary
Page11¡ª¡ªV. Text
Page11¡ª¡ªPart One. Analysis on the Internet Search Industry
Page11¡ª¡ª1. Definition and Classification
Page11¡ª¡ª1.1. Definition of Internet Search
Page11¡ª¡ª1.2. Classification of Internet Search
Page11¡ª¡ª1.2.1. Classification by Search Methods
Page12¡ª¡ª1.2.2. Classification by Search Contents
Page12¡ª¡ª1.2.3. Classification by Search Service Providers
Page13¡ª¡ª1.3. Classification of China Paid Search Market
Page13¡ª¡ª1.3.1. Paid Placement
Page13¡ª¡ª1.3.2. Pay-for-performance (a.k.a. keyword auction, cost-per-click)
Page13¡ª¡ª1.3.3. Address Bar Search
Page13¡ª¡ª1.4. Importance of Internet Search
Page13¡ª¡ª1.4.1 Importance of Search Engine for Netizens
Page14¡ª¡ª1.4.2 Importance of Search Engine for Businesses
Page15¡ª¡ª2. Overview of Global Internet Search Market
Page17¡ª¡ª3. Analysis on Number of China Internet Search Users and Market Size of China Internet Search Market
Page17¡ª¡ª3.1. Main Features of China Internet Search Market
Page18¡ª¡ª3.2. Number of China Internet Search Users 2002-2010
Page19¡ª¡ª3.3. Market Size of China Internet Search Market
Page19¡ª¡ª3.3.1. Market Size of China Online Marketing Market 2001-2010
Page20¡ª¡ª3.3.2. Composition of China Online Marketing Market
Page23¡ª¡ª3.3.3. Total Revenue of China Internet Search Operators 2001-2010
Page24¡ª¡ª3.4. Daily Search Queries in China
Page24¡ª¡ª3.4.1. Daily Search Queries in China 2002-2010
Page25¡ª¡ª3.4.2. Contribution of Various Search Features to Total Search Usage in China
Page27¡ª¡ª3.5. Market Size of Each China Paid Search Submarket 2002-2010
Page29¡ª¡ª4. Analysis on the Industry Value Chain and Business Models of China Internet Search Market
Page29¡ª¡ª4.1 Analysis on Development Stages of China Internet Search Market
Page31¡ª¡ª4.2 Analysis on Industry Value Chain of China Internet Search Market
Page33¡ª¡ª4.3 Analysis on Main Business Models and Billing Methods in China Internet Search Market
Page35¡ª¡ª4.4 Analysis on Revenue Share between Internet Search Operator and Reseller
Page36¡ª¡ª4.5 Analysis on China Internet Search Operators
Page37¡ª¡ª5. Analysis on China Internet Search Marketers
Page37¡ª¡ª5.1. Number of Medium and Small Enterprises in China 2001-2010
Page38¡ª¡ª5.2. Number of Enterprises Using Internet Search Marketing in China
Page39¡ª¡ª5.3. Percentage of Enterprises Using Internet Search Marketing in China
Page40¡ª¡ª6. Analysis on China Internet Search Operators
Page40¡ª¡ª6.1 Revenues
Page40¡ª¡ª6.1.1. Market Share of China Internet Search Operators in 2005
Page41¡ª¡ª6.1.2. Market Share of China Internet Search Operators 2003-2005
Page42¡ª¡ª6.1.3. Revenues of China Internet Search Operators 2003-2005
Page43¡ª¡ª6.2 Search Usage
Page43¡ª¡ª6.2.1. Usage Share of China Internet Search Operators in 2005
Page45¡ª¡ª6.2.2. Usage Share of China Internet Search Operators 2004-2005
Page46¡ª¡ª6.2.3. Reach of China Major Search Websites in 2005
Page47¡ª¡ª6.2.4. Usage Share of China Internet Search Operators by Search Content in 2005
Page50¡ª¡ª7. Analysis on China Internet Search Market Trend
Page50¡ª¡ª7.1. Expansion of Search Contents
Page50¡ª¡ª7.2. Service Optimization
Page50¡ª¡ª7.3. Innovation in Profit-making
Page51¡ª¡ª8. Analysis on China Major Internet Search Operators
Page51¡ª¡ª8.1. Search Portals
Page51¡ª¡ª8.1.1. Baidu
Page56¡ª¡ª8.1.2. Google
Page59¡ª¡ª8.1.3. Yahoo
Page61¡ª¡ª8.1.4. Zhongsou
Page62¡ª¡ª8.2. Search Channels of Internet Portals
Page62¡ª¡ª8.1.1. Sohu Search/Sogou
Page63¡ª¡ª8.1.2. Sina Search/iAsk
Page64¡ª¡ª8.3. Analysis on Differences in Major Internet Search Operators’ Users
Page64¡ª¡ª8.3.1. Age Difference of Major Search Websites’ Users
Page65¡ª¡ª8.3.2. Difference in Educational Background of Major Search Websites’ Users
Page66¡ª¡ª8.3.3. Regional Difference of Major Search Websites’ Users
Page67¡ª¡ª8.3.4. Personal Income Difference of Major Search Websites’ Users
Page68¡ª¡ª9. Analysis on Major Paid Search Resellers in China
Page68¡ª¡ª9.1. CE Dongli
Page70¡ª¡ª9.2. Hotsales
Page71¡ª¡ªPart Two. Analysis on Internet Search Personal Users
Page71¡ª¡ª1. Demand and Habit of China Internet Search Users
Page71¡ª¡ª1.1. Reasons for Internet Search Use by China Internet Search Users
Page72¡ª¡ª1.2. Search Experience of China Internet Search Users
Page73¡ª¡ª1.3. Search Methods Frequently Used by China Internet Search Users in 2005
Page75¡ª¡ª1.4. Search Tools Used by China Internet Search Users in 2005
Page76¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Users
Page76¡ª¡ª2.1. Most Frequently Used Address Bar by China Address Bar Search Users
Page78¡ª¡ª2.2. Most Frequently Used Toolbar by China Toolbar Search Users
Page79¡ª¡ª2.3. Most Frequently Used Search Websites by China Internet Search Users
Page79¡ª¡ª2.3.1. Frequently and Most Frequently Used Search Websites by China Internet Search Users in 2005
Page80¡ª¡ª2.3.2. Frequently Used Search Websites by China Internet Search Users in 2005
Page81¡ª¡ª2.3.3. Most Frequently Used Search Websites by China Internet Search Users in 2005
Page82¡ª¡ª2.3.4. Most Frequently Used Search Websites by China Internet Search Users 2003-2005
Page83¡ª¡ªPart Three. Analysis on Internet Search Marketers
Page83¡ª¡ª1. Demands and Habits of China Internet Search Marketers
Page83¡ª¡ª1.1. Reasons for China Internet Search Marketers to Use Paid Search Marketing in 2005
Page84¡ª¡ª1.2. Purposes of Paid Search Marketing Use by China Internet Search Marketers in 2005
Page85¡ª¡ª2. Selection of Internet Search Operators by China Internet Search Marketers
Page85¡ª¡ª2.1. Factors that Influence China Internet Search Marketers in Selecting Internet Search Operators
Page86¡ª¡ª2.2. Selection of Internet Search Operators by China Internet Search Marketing Users in 2005
Page87¡ª¡ª2.3. Satisfaction Level of China Internet Search Marketers toward Paid Search Marketing in 2005
Page88¡ª¡ª3. China Internet Search Marketers’ Evaluation of Internet Search Marketing
Page88¡ª¡ª3.1. Effectiveness of Paid Search Marketing Perceived by China Internet Search Marketers in 2005
Page90¡ª¡ª3.2. Effects of Paid Search Marketing Expected by China Internet Search Marketers in 2005
Page91¡ª¡ª3.3. Length of Time Expected by China Internet Search Marketers for Internet Search Marketing to Take Effect in 2005
Page92¡ª¡ª3.4. Billing Methods of Paid Search Marketing Preferred by China Internet Search Marketers in 2005
Page93¡ª¡ªPart Four. Conclusion
Page94¡ª¡ªAppendix: Research Methodology and Procedures
Page96¡ª¡ªDisclaimers
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