The latest figures on Internet in China

China constantly amazes us with its grandiose figures. The Internet industry is no exception. According to CNNIC (China Internet Network Information Center), there has been a steady growth of the number of Internet users over the last four years, from 485 million in 2011 to over 667 million in 2015.


This growth is due to several factors. First, the Chinese government has stepped up security and Internet governance, and boosting the development of web and new media in China. In addition, Internet providers (China Mobile, China Unicom and China Telecom) have started providing 4G. Finally, we can also attribute this growth to the success of net giants like Sina Weibo, Baidu, Alibaba and and their input on the Nasdaq.

Who is the giant Baidu?

Baidu is a company of Web services based in Beijing. Founded in 2000 by Robin Li, Baidu is now the biggest search engine in China and is worth $ 12.5 billion. 4th ranked by Alexa in March 2015, the company offers various services including a Chinese search engine for websites, audio files or still images.

A highly developed supply

Just like Google does, Baidu offers a myriad of services to meet all the needs of its consumers on the web. We find below the complete list of products offered by Baidu. Its web search service – its heart business – appear blue as its main mobile services are framed in green: we quickly realized the extent of its offer.


A rapid development

  • Only 6 years after its inception, Baidu indexait already more than 740 million web pages, 80 million images, and 10 million multimedia files such as music and movies.
  • It was in 2007 the first Chinese company to join the NASDAQ-100.
  • The company was winning 56.6% of the 4.02 billion searches performed in China in the last quarter in 2010, and 76% of the revenue of such research in the second quarter in 2011.
  • Baidu already dominated the scene in 2013 with nearly 87% of Chinese Internet users said they preferred this search engine. A success that mainly by its brand strategy as well as its rapid market entry. In comparison, 360 Search, the second market player, only had 8.8% market share, thanks to the help of Qihoo 360 its subsidiary for its antivirus software.
  • A report published in 2015 by the CNNIC, Baidu is now the first search engine in China. The company recorded a penetration rate of 92.1%, followed by Sogou with 45.8%, 38.6% with 360 Search and Google finally in fourth place with 27.4%.

Latest developments in

Baidu is working with Microsoft in September 2015 to integrate the new Microsoft Edge Baidu browser. Baidu now appears as the browser’s home page.

The new robot Baidu, named Xiao Du, has had the opportunity to chat briefly with the same founder of Baidu, Robin Li and Chinese Premier Li Keqiang during a conference on innovation.

Finally, there are rumors about the return of Google in China to emerge as the main competitor of Baidu, while Baidu invests on Chinese social networks .