Etude sur les communautés en ligne 2006

Page5 I. Research Background of the 4th Chinese Internet User’s Network Consumption Behavior
Page5 II. Research Methods
Page6 III. Research Background
Page7 IV Concept Definition
Page8 V. Report Summary
Page8 £¨1£©General Development Situation of China Making-Friends Online
Page8 £¨2£©Development Situation of Chinese Online Friends-making Market Segments
Page9 VI Report Text
Page9 1. Development Stages of Making Friends Online
Page9 1.1 Assortment of Making Friends Online
Page10 1.2 Development Stages of China Making Friends Online
Page11 1.3 Market Development Status of China Making Friends Online
Page13 1.4 Internet Development Course and Influence of Web2.0 on Friends-Making Websites
Page14 1.4.1 Six Degrees of Separation and Friends-making Mode of “Circle of Friends”
Page15 1.4.2 Socialized Network Software and Friends-making Websites
Page16 1.4.3 Core Functions of Friends-making Websites
Page17 2. Analysis of Global Online Friends-making Market Condition
Page18 2.1 Advertisement Market Scale of American Online Friends-making Websites for 2006-2010
Page19 2.2 Market Scale and Forecast of America Making-friends Online for 2004-2010
Page20 2.3 Market Scale and Forecast of Europe Making-friends Online for 2004-2009
Page21 3 Market Development Analysis of China Making-Friends Online
Page21 3.1 Development Factors¡¯ Analysis of China Making Friends Online
Page21 3.1.1 Internal Factors of China Making Friends Online
Page23 3.1.2 External Factors of China Making Friends Online
Page24 3.1.3 Operators’ Investment and financing situation of China Making-friends Online
Page26 4£®Development Analysis of China Making Friends Online
Page26 4.1 Scale of Chinese Internet Users for 2004-2010
Page27 4.2 User scale and Forecast of China Making-friends Online
Page28 4.3 User Scale and Forecast of Market Segments of Chinese Friends-making Websites
Page29 4.4 Paid User Scale and Forecast of Market Segments of China Friends-making Websites
Page30 4.5 Proportion of Chinese Online Friends-making Paid Users among Friends-making Users
Page31 4.6 Market Scale and Forecast of China Friends-making Websites
Page32 5 Analysis of Each Friends-making Market Segment in China
Page32 5.1 Summary of Market Segments’ User Visiting of China Making-Friends Online
Page32 5.1.1 Monthly Covering Number of Market Segments of China Making-Friends Online
Page33 5.1.2 Total Monthly Visiting Times of Chinese Online Friends-making Websites’ Market Segments
Page34 5.1.3 Average Per Capita Monthly Effective Browsing Time of Chinese Online Friends-making Websites’ Market Segments
Page35 5.1.4 Assortment Analysis of Major Operators of China Making-friends Online
Page37 5.2 Development of Leisure Friends-making Market in China
Page37 5.2.1 Development Profile of Chinese Leisure Friends-making Market
Page38 5.2.2 Scale Analysis of Chinese Leisure Friends-making Users
Page39 6.5.3 Scale of Chinese Leisure Friends-making Paid Users
Page40 5.2.4 Prospect Analysis of Chinese Leisure Friends-making Market
Page41 5.2.5 Analysis of Advantage and Disadvantage of Chinese Integrated Friends-making Portals and Perpendicular Leisure Portals
Page42 5.2.6 Analysis of Major Operators of Chinese Online Leisure Friends-making
Page44 QQ Friends-making Centre
Page46 YeeYoo
Page48 5.3 Development of Chinese Online Friends-making Websites for Marriage and Love
Page49 5.3.1 Population Scale of Chinese Internet Users of Marriage Age
Page50 5.3.2 User Scale of Chinese Friends-making Websites for Marriage and Love
Page51 5.3.3 Income Situation and Forecast of Chinese Online Friends-making Market for Marriage and Love
Page52 5.3.4 Analysis of Advantages and Disadvantages of China Making-friends Online for Marriage & Love and other Friends-making Modes for Marriage & Love
Page54 5.3.5 Analysis of Monthly Visiting Times of Chinese Friends-making Websites for Marriage and Love
Page55 5.3.6 Development of Major Operators of Chinese Online Leisure Friends-making
Page59 96333.com
Page61 Baihe.com
Page64 Love21cn
Page66 Mary5.com
Page68 5.4 Development of Chinese Business Friends-making Websites
Page68 5.4.1 Development Profile of Chinese Business Websites
Page69 5.4.2 User Scale of Chinese Business Websites
Page70 5.4.3 Forecast of Market Development Prospect of Business Friends-making Websites
Page71 5.4.4 Analysis of Major Chinese Business Friends-making Websites
Page72 Linkest
Page73 Tianji.com
Page74 XING
Page75 5.5. Marketing Strategy Analysis of Chinese Online Friends-making Operators
Page76 £¨2£©User Analysis
Page76 6.1 User Behavior Analysis of Making-friends Online
Page76 6.1.1 Causes for Users to Choose Online Friends-making
Page77 6.1.2 Intentions of Online Friends-making Users
Page78 6.1.3 Users’ Understanding of Online Friends-making Websites/Channels
Page79 6.1.4 Causes for Users Not to Make Friends Online
Page80 6.1.5 Authenticity of Users’ Personal Information Submitted for Online Friends-making
Page81 6.1.6 Users with Different Friends-making Intentions Offer Personal Information of Different Authenticity
Page82 6.1.7 Reasons for Users to Leave Friends-making Websites/Channels
Page83 6.1.8 Friends-making Types Intended to Attend in the Coming Year
Page84 6.2 Analysis of Users Applying Online Friends-making Websites/Channels
Page84 6.2.1 Analysis of Utilized or Most Frequently Utilized Friends-making Websites for Marry and Love
Page85 6.2.2 Analysis of Users’ Satisfaction Degree towards Friends-making Websites for Marry and Love
Page87 6.2.3 Users’ Satisfaction Degree towards the Service of Friends-making Websites for Marriage and Love
Page89 6.2.4 Users’ Application Situation of Leisure Friends-making Websites/Channels
Page90 6.2.5 Analysis of Users’ Satisfaction Degree towards Leisure Friends-making Websites
Page92 6.2.6 Analysis of Users’ Satisfaction Degree towards the Service of Leisure Friends-making Websites/Channels
Page94 6.2.7 Users’ Application Situation of Business Friends-making Websites
Page95 6.2.8 Analysis of Users’ Satisfaction Degree towards Business Friends-making Websites
Page96 6.2.9 Analysis of Users’ Satisfaction Degree towards the Service of Business Friends-making Websites
Page98 6.3 Consumption Behavior Analysis of Online Friends-making Users
Page98 6.3.1 Users’ Willingness towards Online Friends-making Paid Services
Page99 6.3.2 Users’ Willingness of Monthly Payment Amount for Online Friends-making Service
Page101 6.3.3 Users’ Most Favorite Payment Mode
Page102 6.4 Analysis of Online Friends-making Users’ Offline Intercourse Behavior
Page102 6.4.1 Users’ Favorite Types of Offline Friends-making Activity
Page103 6.4.2 Users’ Attended Types of Offline Friends-making Activity
Page104 6.4.3 Reasons for Users Not to Participate in Offline Friends-making Activity
Page105 6.4.4 Attitude of Online Friends-making Users towards Cyber Love
Page106 6.4.5 Advantage of Online Friends-making Over Traditional Friends-making in the Opinion of Internet Users
Page107 7. iResearch¡¯s Suggestion
Page108 Legal Statement:Pour commander un exemplaire de cette étude,
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Table des matières de l’étude en langue anglaise