Page9 I. Background for The 4th China Netizens¡¯Online Consumption Behavior Research
Page11 II. Study methodology
Page12 III. Industry study background
Page13 IV. Concept definitions
Page15 V. Report abstract
Page17 VI. Main body of the report
Page17 1£®Basic contents of online shopping
Page17 1.1 Background of online shopping report
Page18 1.2 Relevant definitions to online shopping
Page20 2£®Global online shopping market
Page20 2.1. Overview of global online shopping market
Page20 2.1.1 Global netizen population
Page22 2.1.2 Market characteristics of global online shopping
Page24 2.1.3 The size of global online shopping market
Page25 2.2. Online shopping market of USA
Page27 2.3 European online shopping market
Page29 2.4. Asian online shopping market
Page31 3 Market development status of China¡¯s online shopping market
Page31 3.1 Development stage of China¡¯s online shopping market
Page32 3.1.1 Introduction period£¨1997-2002£©
Page34 3.1.2 Growth period(2003-2010£©
Page36 3.1.3 Maturity period£¨2010 and beyond£©
Page37 3.2 Analysis to Problems of China Online Shopping Market in 2006
Page37 3.2.1 Rights and interests of China¡¯s online shopping consumers
Page37 3.2.2 Security issues of online shopping in China
Page37 3.2.3. Settlement of payment for online shopping in China
Page38 3.2.4. Seller¡¯s reputation of online shopping in China
Page38 3.2.5 Legislation of online shopping
Page39 4. Online shopping market scale in China
Page39 4.1 Online shopping market scale in China from 2001-2010
Page40 4.2 Divided market scale of Chinese online shopping industry from 2003 to 2006
Page40 4.3 Online payment scale of Chinese online shopping from 2004 to 2010
Page41 4.4 User scale of Chinese online shopping industry from 2001 to 2010
Page42 4.5 Divided market user scale in Chinese online shopping industry from 2001 to 2010
Page43 4.6 Structure of Chinese online shopping market from 2001 to 2010
Page43 4.6.1 Structure of Chinese e-business turnover from 2003 to 2006
Page45 4.6.2 Proportion of online shopping turnover in gross retail turnover in China from 2001 to 2010
Page46 4.6.3 User structure of Chinese online shopping market from 2001 to 2010
Page47 4.6.4 Proportion of online shopping users in total number of the Internet users in China from 2001 to 2010
Page48 4.7 Transaction share of Chinese online shopping market in 2006
Page48 4.7.1 Market share of Chinese online shopping portals in 2006
Page48 4.7.1.1 Absolute market share
Page50 4.7.1.2 Relative market share
Page51 4.7.2 Competitive structure of Chinese online shopping market in 2006
Page54 5. Industrial chain of Chinese online shopping industry
Page54 5.1 Industrial chain of Chinese online shopping industry
Page54 5.1.1 Analysis on Chinese online shopping industrial chain
Page54 5.1.2 Industrial chain analysis of two kinds of online shopping modes in China
Page55 5.2 Situation of three parties on Chinese industrial chain
Page55 5.2.1 Merchants/buyers
Page57 5.2.2 Online shopping websites
Page58 5.2.2.1 Classified in terms of transaction party
Page59 5.2.2.2 Classified in terms of commodity scope
Page60 5.2.3 End users
Page61 5.3 Payment of online shopping
Page61 Advantages
Page62 5.4 Logistic delivery
Page62 5.4.1 Logistic delivery of B2C online shopping
Page63 5.4.2 Logistic delivery of C2C online shopping
Page63 5.5 Marketing
Page64 6. Competitiveness analysis of Chinese shopping websites in 2006
Page64 6.1 Market competitiveness index system of Chinese online shopping market
Page65 6.2 Comparison of competitiveness of two kinds of shopping websites in China
Page67 6.2.1 Website index
Page67 6.2.2 Function index
Page67 6.2.3 Service index
Page67 6.2.4 Management index
Page67 6.2.5 Marketing index
Page68 6.3 Competitiveness comparison of typical C2C shopping websites
Page69 6.3.1 Website index
Page70 6.3.2 Function index
Page72 6.3.3 Service index
Page72 6.3.4 Management index
Page73 6.3.5 Marketing index
Page75 7£®Main online shopping websites in China in 2006
Page75 7.1 Users’ behaviors of two kinds of shopping websites of online shopping market in China in 2006
Page75 7.1.1 Monthly clicks of two kinds of online shopping platforms in China during Sep.-Dec. 2006
Page77 7.1.2 Total monthly effective browsing time of users of two kinds of online shopping platforms during Sep. ¨CDec. 2006 in China
Page78 7.2 B2C shopping website
Page78 7.2.1 Joyo.com
Page80 7.2.2 Dangdang.com
Page82 7.3 C2C shopping websites
Page82 7.3.1 Taobao.com
Page84 7.3.2 eBay.com.cn
Page87 7.3.3. Paipai.com
Page89 8. Online shopping market Hotpoint in China in 2006
Page89 8.1 Emerging new shopping websites
Page89 8.1.1 Comparison shopping website: shopping + search 1£«1£¾2£¿
Page91 8.1.2 Barter shopping website: return to the tradition or innovation
Page91 8.1.3 Forum-type shopping website: coming online shopping 2.0 times
Page93 8.2 Increasingly intensive market competition ¨C the next year full of variables
Page94 8.3 Free of charge will not last long, profiting mode to be developed
Page96 9£®Analysis to the online shopping platform users in 2006
Page96 9.1 General analysis to the online shopping platform users in China
Page96 9.1.1 Online shopping times of netizens in 2006
Page97 9.1.2 Reasons of Chinese netizens not engaging in online shopping in 2006
Page98 9.1.3 Properties of online shopping platform users in 2006
Page99 9.1.4 2006 online shopping user structure in China
Page100 9.1.5 Channels for online shopping users to know shopping websites in 2006
Page101 9.1.6 Communication means of online shopping users in China in 2006
Page103 9.1.7 Online shopping transaction payment mode in 2006
Page105 9.1.8 Online shopping website types in 2006
Page109 9.1.9 Pre-purchasing website types of online shopping websites in 2007
Page110 9.2 Analysis to the online shopping buyers in China
Page110 9.2.1 Elements affecting online buyers’ decision in 2006
Page111 9.2.2 Information on online buyers’ using of the shopping websites in 2006
Page112 9.2.3 Buyers’ satisfaction of main online shopping websites of China in 2006
Page113 9.2.4 2006 buyers’ consumption sum structure of main online shopping website in China
Page113 9.2.4.1 Consumption sum structure of main C2C shopping websites in 2006
Page114 9.2.4.2 Structure of buyers’ consumption sum of main B2C websites in 2006 in China
Page115 9.2.5 Buyers’ loyalty of online shopping websites in 2006 in China
Page116 9.2.6 Varieties of goods bought by buyers from online shopping websites in 2006
Page117 9.2.7 Analysis to the online shopping in China ¨Ctake mobile for example
Page117 9.2.7.1 Analysis to the sales potential of mobile website
Page117 9.2.7.2 SWOT analysis to the mobile website
Page118 9.2.7.3 Analysis to the mobile brand manufacturers
Page119 9.2.7.4 Analysis to the mobile website sales channel
Page120 9.3 Analysis to the online sellers
Page120 9.3.1 Elements affecting online sellers’ decision in 2006
Page121 9.3.2 Reasons for online sellers to open shops on the shopping website in 2006
Page123 9.3.3 Satisfaction of sellers to the online shopping website in 2006
Page126 9.3.4 Sellers’ loyalty of online shopping websites in 2006
Page127 9.3.5 Goods types sold by online sellers in 2006
Page128 Appendix£ºiResearch investigation methods and procedure
Page132 Legal statementPour commander un exemplaire de cette étude,
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