Page4–I. Background
Page5–II. Definitions
Page5–1. DEFINITIONS RELATED WITH STUDY POPULATION
Page6–2. CONCEPTS & DEFINITIONS RELATED TO IM MARKET
Page7–III. Methodology
Page9–IV. Summary
Page13–V. Text
Page13–1.Concepts & Definitions Related to IM Market
Page14–2. Overview of IM Market
Page14–2.1.CURRENT USE OF IM SOFTWARE IN THE WORLD
Page16–2.2.CURRENT USE OF IM SOFTWARE IN U.S.
Page16–2.2.1.Distribution of IM Market Share in U.S.
Page18–2.2.2.Configuration of Adult IM Users in U.S.
Page19–2.3.CURRENT USE OF IM SOFTWARE IN CHINA
Page20–2.4.CURRENT USE OF IM BY CORPORATE USERS IN CHINA
Page23–3.Overview of IM Development in China
Page23–3.1.CURRENTLY DEVELOPMENT OF POPULATION OF IM USERS
Page25–3.2.FACTORS INFLUENCING IM DEVELOPMENT
Page26–3.3.CLASSIFICATION OF IM VALUE
Page26–3.4.IM INDUSTRIAL CHAIN
Page27–4.Competitive study on IM market
Page27–4.1.POPULATION OF MONTHLY ACTIVE IM USERS IN CHINA IN 2004(INCLUDING REPETITIVE USERS)
Page29–4.2.RATE OF MARKET PENETRATION OF MAJOR IMS IN TERMS OF MONTHLY ACTIVE USERS IN 2004
Page31–4.3.RATE OF MARKET PENETRATION OF MAJOR IMS IN TERMS OF MONTHLY ACTIVE USERS IN 2004 (EXCLUDING REPETITIVE USERS)
Page33–4.4.POPULATION OF CHINA’S MONTHLY ACTIVE IM USERS OVER YEARS
Page34–4.5.USE OF IM SOFTWARE IN 2004
Page34–4.5.1.Overview of Use of IM Software in 2004
Page37–4.5.2.Ratio of Users who most Frequently Used an IM Software to those who ever Used it in 2004
Page38–4.5.3.Comparison of Use of Major IM Software Between 2003 and 2004
Page39–4.5.4.Use of other IM Software by most Frequent Users of a Certain IM Software
Page39–Use of other IM Software by most Frequent Users
Page39–of a Certain IM software in 2004
Page40–5.Analysis on IM Operators
Page40–5.1.COMPETITION AMONG IM OPERATORS
Page40–5.2.LEADING OPERATORS
Page41–5.2.LEADING OPERATORS
Page47–5.3.PORTAL OPERATORS
Page51–5.4.SPECIALIZED OPERATORS
Page55–5.5.EVALUATION ON MAJOR IM SOFTWARE
Page56–6. Development of IM Users in China
Page56–6.1.ANALYSIS ON USE HABIT OF IM USERS
Page58–6.1.1.Use of Various Functions by IM Users
Page59–6.1.2. Numbers of IM Software Used by Users Simultaneously
Page60–6.1.3.Opinion of Users on Platforms Compatible with Various IM Software
Page61–6.1.4.Frequency of Users to Use an IM Software
Page62–6.1.5.Time Spent on IM Software per Day
Page63–6.1.6.Reasons for Users to Use IM Software
Page65–6.1.7.Ways for Users to Add Friends
Page66–6.1.8.Numbers of Friends of Users on Their Most Frequently Used IM Software
Page67–6.1.9.Solutions for IM Users to the problem of “List Is Full”
Page68–6.1.10.Internet Restriction on Using IM Software
Page69–6.1.11.Whether or Not Affected by IM Virus
Page70–6.2.DEGREE OF SATISFACTION OF USERS ON EACH FUNCTION OF IM SOFTWARE
Page72–6.3.USE OF VOICE IM SOFTWARE
Page72–6.3.1.Use of Various Types of Voice IM Software
Page74–6.3.2.Use of Comprehensive IM
Page75–6.3.3.Use of Professional Voice Chatting IM
Page76–6.3.4.Use of Mobile Phone Based Voice IM Software
Page77–6.3.5.Degree of Satisfaction on Voice IM Software
Page80–6.4.OPINIONS OF USERS ON IM ADVERTISING
Page80–6.4.1.Acceptance of Users on IM Advertising
Page81–6.4.2.Effect of IM Ad & Website Ad on IM Users
Page82–6.5. OPINION OF USERS ON IM FEE CHARGE
Page82–6.5.1.Monthly Expenditure Willing to Pay for IM Software
Page83–6.5.2.Ratio of Monthly Expenditure for IM to That for All Internet Applications
Page84–6.5.3.Functions of IM Software that Users are Willing to Pay for
Page86–6.6.COMPARISON OF USERS OF VARIOUS IM SOFTWARE
Page86–6.6.1.Gender Ratio of Users of Major IM Software
Page87–6.6.2. Distribution of Users of Major IM Software in terms of Types of Cities
Page88–6.6.3.Distribution of Users of Major IM Software in terms of Age
Page89–6.6.4.Distribution of Users of Major IM Software in terms of Level of Education
Page90–6.6.5.Monthly Income of Users of Major IM Software
Page91–6.6.6.Locations for IM Users to Access Internet
Page92–7.Recommendations on Future Development of IM
Page93–Law StatementPour commander un exemplaire de cette étude,
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